Print Designer Research: Erdem

What is Erdem?

Erdem is a multi award winning, designer ready-to-wear brand from London and was started in 2005.

What techniques do they use?

"His printing technique involves the designer playing around creatively on his computer for hours, digitally altering prints by blurring them or re-sizing them, painting over them and destroying them."

Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship. 

What is his signature style? 

Delicate floral meet flowing silhouettes, contrasting tones with smooth textures and geometric shapes. He makes floral for people who don't usually wear floral.

What type of prints do they use? 

• Floral
• Geometric

They use a mix of placed and repeat print depended on the garment. 

Their colour range?

Their colour range is quite dark colours such as black, gun metal grey, dark wine reds, metallic silver but they also use a lot of off-white and tonal pinks.

What are their inspirations for their prints? 

“In the late 19th century European emigrants pushed into the great plains of America’s west. These new frontiers were vast and open; landscapes so endless and empty that winds roar like screams. Leaving behind civilization with only their wagons for shelter, the intrepid folk clung to their sanity in the face of such raw wilderness. “Prairie madness”, as it became known, claimed many victims. And it’s on this brink that we find Erdem’s woman in the Spring Summer 2016 collection.                 Referencing Willa Cather’s “Oh Pioneers!” (1913), Dorothy Scarborough’s “The Wind” (1925) and contemporary paintings by American artist Andrew Wyeth, Erdem’s “prairie madness” is brought to life in a moment of tension. There is a sense that she is on the verge of coming undone. It is the point at which she wanders into the night desperate for freedom from the open landscape with nowhere to hide.”

http://www.independent.co.uk/life-style/fashion/features/erdem-moralioglu-a-man-for-all-seasons-2012087.html

https://twitter.com/nycpr

 http://thefashion-court.com/tag/85th-academy-awards-nominations-luncheon/

http://www.fashion156.com/collections/erdem-london-fashion-week-aw-1112/