Digital Print In High End Stores

We were put into three groups and were to look at the use of digital print in clothing stores; mass market, high and high end. I was put in the group to look at high end stores so I looked at Karen Millen, Ted Baker and Hobbs.
I mood boards of my research and I found a lot of common themes in their collections and a lot of similarities to similar stores.

                                 

Hobbs, all images sourced from
 https://www.hobbs.co.uk/

I think most of what I found in Hobbs was very A/W they were quite dark colours such as wine, plum. brown, royal blue, grey and blacks. There were a lot of stripes, leopard print, hounds tooth and floral patterns.

Ted Baker, all images sourced from
http://www.tedbaker.com/uk?country=GB

In Ted Baker I found there to be a ton of floral designs and a lot of those were printed on to dresses, t-shirts and play-suits. I think the theme was summery, classy and feminine. There were different florals such as oriental, geometric and also some on burnout fabric. there were also stripes and chandelier prints which were very feminine and classy.

Karen Millen, all images sourced from
http://www.karenmillen.com/?lng=en&ctry=GB&

Karen Millen also seemed very summery, they and really bold colours and bright colours such as pink purples, blue and yellow a lot of them seemed to also have black on too. I also found plenty of stripes and florals. They also had butterfly and landscape
prints all of these patterns to me seemed also really feminine and classic.







We then all mind mapped and shared what we found. A lot of the similarities between them all is they all had similar themes such as floral patterns, geometric, stripes, animal, checked/ tartan. One of the main differences I feel was that the mass market and high street used mostly autumnal colours where the high end stores used various colours but mostly a lot of blues, pinks, black and red a lot of their colours ranged from summery brights to pastels and then to some dull autumnal tones. I think most of the patterns used in the high end were also original prints where as in mass market stores you are likely to find similar prints or the same prints in other mass market stores. A lot of the prints used in the high end stores were a lot of block and repeated prints but there were also some placed prints. The high street stores used block and repeat patterns and the mass market stores mostly sold a lot of repeat patterns.